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Make Your Online Business Memorable
By: Roy Keller
With so many websites to choose from today and all the successful businesses utilizing all the same techniques to attract and hold onto customers your website
must be unique. Even if some of the techniques that you utilize are the same as other businesses, make yours extra special. Create a buzz about your business and keep it fresh to keep it going by referrals. The more people that talk about your website the more
free promotion that you will receive and more customers will visit as well.
By utilizing professional design graphics, well organized layouts, simple customer friendly ordering systems, and navigational ease when setting up your website you can make any small business look and seem very large on the world wide web. All customer friendly websites instantly become memorable to every customer stopping by and they will return many times.
The largest and absolutely free method to create that buzz about your website is never pass up the opportunity to talk about your online business. Every time that you get into a conversation with anyone always be sure to talk about your business. When you can express your excitement to other people you will undoubtedly make them excited as well and they will spread that excitement without you even asking them to. Be sure to hand out your business cards to everyone you come in contact with and be sure that your website address is the most prominent text on that card.
Take the self promotion to the next level and have ball caps, t-shirts, and even jackets custom made with your logo and website address printed on them. Have a letterhead designed and stationary made up with your logo and website address on them and use these for all correspondence, both personal and business. When ever you pay your bills, any bill enclose your business card in with your check.
As part of the simple to use customer friendly ordering system spice up the attractiveness of ordering
now with appealing incentives such as; discounted shipping with larger orders, express shipping options, or even free shipping and or free gifts. Make sure that one of the most attractive features in your ordering system is that the instructions on placing their order is clear and easily understood and easy to complete.
Set up a bonus point system for repeat customers that will be stored in their account information with you and when they collect different levels of points they can use them for discounting product prices or even get free products for the bonus points. With every purchase confirmation e-mail that you send them show their running total of bonus points and just what they can get at each level. Offer a special event planner system with your website, where your customers can enter in names and dates of special events that come up all year for them. Like birthdays, anniversaries, and holidays as well as expectant births and weddings. As part of the reminder e-mail that they will receive two weeks or so before each special event that they entered into the system be sure to show their accumulated bonus points and suggest that they use them for a gift certificate, or discount on a gift for this special event now while it is fresh in their mind.
Establish a close relationship with your local newspaper ad department when placing your ads. Once the ad department likes you and trusts your business it will make it much easier for you to get the ad reps to introduce you to the editor in charge of publicizing local businesses. Once you have a working relationship with this editor start to submit press releases about your business that can be printed as a public notice which usually will be free to you. When you write your press release be sure that it is newsworthy and use strong headlines to express your key points. Let the editor know why the papers readers will like your business and what value your business has for their readers.
On the subject of headlines, look at these as your way to show your emotion as you would in conversation. Use them to drive home the free offers, special promotions, contests, questions, problem solvers, and statistics. When ever you place fresh new content on your website, blog, or e-zine be sure to use many headlines, again these will be your show of emotion.
These have been just a few ways to make your online business memorable, however if you put them into use and keep them fresh and repeat them often they will work. Remember if you want to get other people to talk about your business and spread the word to everyone they know you need to have them be as excited about your business as you are. Therefore always show your excitement about your business in everything that you do, and your online business will become memorable to more people than you can imagine.
Copyright ? 2006 Roy J. Keller (All Rights Reserved)
About the author:
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To find the best home based business ideas and opportunities so you can work at home visit
http://rjsopinions.blogspot.com
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